Case Study - Branding
Plentea has an intimate, clean, and modern vibe with high stool seating for two, a loft-style second floor and free Wi-Fi. It's a great place to sit down with a friend or a quick stop if you're on the go.
All teas are organic
The glass 1950s-inspired milk jar
All bottles are recycled responsibly (Get a 10 percent discount on your next order if you bring the bottle back.)
This is a popular local bubble tea shop in the area. The main customer base is the office workers in the surrounding office buildings and the tourists who go to Chinatown.
Giraffes admire the Golden Gate Bridge and taste the bubble tea, the Golden Gate Bridge represents San Francisco's attractions, and Plentea represents San Francisco's milk tea.
Giraffe's friend Sika deer looks at Cable Car and tasting bubble tea.
Giraffe's friend Dalmatian in Painted Ladies of Alamo Square.
Photos and information