Plentea

Case Study - Branding





Plentea is a popular bubble tea shop located in the Financial District of San Francisco. Whether you're looking to quench your thirst on your lunch break or looking for a place to sit down after shopping in Union Square, stop by and enjoy a glass of our delicious milk tea or fruit-flavored teas in a 1950s-inspired milk jar.


Brand

Established in 2014.

Environment

Plentea has an intimate, clean, and modern vibe with high stool seating for two, a loft-style second floor and free Wi-Fi. It's a great place to sit down with a friend or a quick stop if you're on the go.


Outside



Inside

Menu

Product

Competitive Analysis







What’s special about it?

All teas are organic

The glass 1950s-inspired milk jar

All bottles are recycled responsibly (Get a 10 percent discount on your next order if you bring the bottle back.)

What can you invent that’s special?
  • Design a brand mascot.
  • Overall visual design should be more concise and 1950s-inspired.

Research and Analyze Plentea

Plentea founded in 2014 in San Francisco.
  • A privately run Bubble Tea.
  • This is a popular local bubble tea shop in the area. The main customer base is the office workers in the surrounding office buildings and the tourists who go to Chinatown.

Keywords

Eco-Friendly

Replace the plastic bottle with a glass bottle that can be recycled.

Interesting

Customize the taste according to your preferences.

Pleasant

The overall atmosphere and experience are enjoyable.

Moodboard

Logo ( Sketch )



Logo ( Digital Sketch )

Final Logo



Logo Options



Color Specifications

Brand Type





Exclusion Zone

Minimum Size

Forbidden Usages

Merchanding

- Business Card
- Sign Outside
- Takeaway Bag
- Pin Button
- Mug
- Sticker
- Hat
- T-Shirt
- Eco Bag

INTERACTIVE DESIGN

In-Store Menu Sign - Left
In-Store Menu Sign - Center
In-Store Menu Sign - Right
In-Store Menu Sign
In-Store Environment

Icon Sets

Ipad Mockup Screens Link to prototype

ADVERTISING

Customers

This is a popular local bubble tea shop in the area. The main customer base is the office workers in the surrounding office buildings and the tourists who go to Chinatown.

Where your restaurant should best be advertised ?
  • Muni Station
  • Bart Station
  • Public parking
  • Travel Magazine
  • Tourist information website

INTERACTIVE DESIGN

Giraffes admire the Golden Gate Bridge and taste the bubble tea, the Golden Gate Bridge represents San Francisco's attractions, and Plentea represents San Francisco's milk tea.

Giraffe's friend Sika deer looks at Cable Car and tasting bubble tea.

Giraffe's friend Dalmatian in Painted Ladies of Alamo Square.

Ourdoor Ad

WEBSITE

Sitemap

Website Mockup Screens Link to prototype

Sources

RESOURCES:
Photos and information

  • https://www.yelp.com/biz/plentea-san-francisco-2

  • https://plentea.net

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