Petite Studio NYC

Case Study - UI/UX Design

Petite Studio NYC was founded as the first real petite brand offering trendy, fashion-forward pieces designed just for petite gals. Today the indie brand has developed a dedicated online following and launched its flagship store in the heart of SOHO in NYC. The brand is known for its vintage, Parisian vibes, vibrant colors, and edgy styles.

Keywords

User

Interview

User Personas

Emily is a college student, She usually likes to buy clothes online. She likes to compare prices and clothing styles online.

Anna is an accountant. She likes to go to mall to buy clothes and also likes to shop online. She likes to compare prices.

Kelly is a community consultant who occasionally buys clothes online because she is very busy. She likes to browse the web quickly and only look at useful products.

Customer Review

  • Style and design
  • Price (including discount)
  • Quality

Task Flow

User Flow 1

User Flow 2

Improvements (Desktop)
















Improvements (Mobile)







Key Screen Layouts (Desktop)

1/10

2/10

3/10

4/10

5/10

6/10

7/10

8/10

9/10

10/10

Wireframe

Key Screen layouts (Mobile)

1/5

2/5

3/5

4/5

5/5