Keywords

User

• Women age from 18 – 34
• 64% of our website users are from mobile, 30% of them are from the desktop while 6% are from tablet
• Chrome, Safari, and Safari (in-app) are the Top 3 browsers
• Top 3 web visitor locations: US, China, Canada

Interview

• Do you usually like to buy clothes?
• Are you going to the mall to buy or online?
• What is the most important thing about buying clothes online?
• What is the first feeling that this website gives you?
• Do you feel anything that makes you feel confused when browsing the products on this website?

User Personas

Emily is a college student, She usually likes to buy clothes online. She likes to compare prices and clothing styles online.

Anna is an accountant. She likes to go to mall to buy clothes and also likes to shop online. She likes to compare prices.

Kelly is a community consultant who occasionally buys clothes online because she is very busy. She likes to browse the web quickly and only look at useful products.

Customer Review

Task Flow

User Flow 1

User Flow 2

Improvements (Desktop)

Improvements (Mobile)

Key Screen Layouts (Desktop)

1/10

2/10

3/10

4/10

5/10

6/10

7/10

8/10

9/10

10/10

Wireframe

Key Screen layouts (Mobile)

1/5

2/5

3/5

4/5

5/5